by Seth Godin
This book is a great choice for all marketing persons, it contains contents that are highly relevant in the digital era. It also contains short relevant case studies. This book will surely make you rethink your approach to marketing. The author has shared a lot of his personal experiences through this book.
This book has a thorough explanation and simplification of Digital Marketing concepts. It also has a step by step explanation of how it can be implemented. It also has a good blend of conceptual and practical concepts which gives it a unique flavor to understand both strategic and tactical aspects of digital marketing.
by Philip T. Kotler (Author), Gary Armstrong (Author), Prafulla Agnihotri (Author)
It deals with all the aspects of marketing. The case studies in this book are very clear and easy to understand for any level of readers. It is vast and got some of the interesting facts.
This book highlights different global and local market insights from the pre-smartphone and post-smartphone era. It covers topics from branding to other strategies. The author goes through several success and failure examples of various brands across the segments.
by Jonah Berger
This book helps you understand why things go viral and it helps you understand the reasons behind it. As the title suggests, it really teaches you how to build word of mouth.
In this book, the author has shared his life experiences in an authentic way. It’s a good reference book for learning how to create a story for your brand. The author’s experience as a screenwriter shows up in many of his explanations.
The author is trying to convey the idea that, influence is an important activity. This book does a good job of bringing together key ideas about influence, and how it can be achieved.
This book is a short one which is packed with examples of major brand’s right and wrong ways of approach towards their branding. It got a lot of valuable insights into branding. It’s an entertaining and thought-provoking read.
The book reveals the right marketing strategies. The writing is very crisp and to the point. It can be used as a reference book, whenever you want to brush your knowledge on the fundamentals of marketing.