Here are 9 books that every marketer should be reading

This is Marketing by Seth Godin

This is Marketing

by Seth Godin

This book is a great choice for all marketing persons, it contains contents that are highly relevant in the digital era. It also contains short relevant case studies. This book will surely make you rethink your approach to marketing. The author has shared a lot of his personal experiences through this book.

Fundamentals of Digital Marketing by Pearson by Puneet Singh Bhatia
Fundamentals of Digital Marketing by Pearson by Puneet Singh Bhatia

Fundamentals of Digital Marketing by Pearson

by Puneet Singh Bhatia

This book has a thorough explanation and simplification of Digital Marketing concepts. It also has a step by step explanation of how it can be implemented. It also has a good blend of conceptual and practical concepts which gives it a unique flavor to understand both strategic and tactical aspects of digital marketing.

Principles of Marketing by Philip T. Kotler (Author), Gary Armstrong (Author), Prafulla Agnihotri (Author)
Principles of Marketing by Philip T. Kotler (Author), Gary Armstrong (Author), Prafulla Agnihotri (Author)

Principles of Marketing

by Philip T. Kotler (Author), Gary Armstrong (Author), Prafulla Agnihotri (Author)

It deals with all the aspects of marketing. The case studies in this book are very clear and easy to understand for any level of readers. It is vast and got some of the interesting facts.

Marketing Chronicles: A Compendium of Global and Local Marketing Insights from the Pre-Smartphone and Post-Smartphone Eras by
Marketing Chronicles: A Compendium of Global and Local Marketing Insights from the Pre-Smartphone and Post-Smartphone Eras by

Marketing Chronicles: A Compendium of Global and Local Marketing Insights from the Pre-Smartphone and Post-Smartphone Eras

by Nimish V Dwivedi

This book highlights different global and local market insights from the pre-smartphone and post-smartphone era. It covers topics from branding to other strategies. The author goes through several success and failure examples of various brands across the segments.

Contagious: How to Build Word of Mouth in the Digital Age by Jonah Berger
Contagious: How to Build Word of Mouth in the Digital Age by Jonah Berger

Contagious: How to Build Word of Mouth in the Digital Age

by Jonah Berger

This book helps you understand why things go viral and it helps you understand the reasons behind it. As the title suggests, it really teaches you how to build word of mouth.

Building a Story Brand: Clarify Your Message So Customers Will Listen by Donald Miller
Building a Story Brand: Clarify Your Message So Customers Will Listen by Donald Miller

Building a Story Brand: Clarify Your Message So Customers Will Listen

by Donald Miller

In this book, the author has shared his life experiences in an authentic way. It’s a good reference book for learning how to create a story for your brand. The author’s experience as a screenwriter shows up in many of his explanations.

The Business of Influence: Reframing Marketing and PR for the Digital Age by Philip Sheldrake
The Business of Influence: Reframing Marketing and PR for the Digital Age by Philip Sheldrake

The Business of Influence: Reframing Marketing and PR for the Digital Age

by Philip Sheldrake

The author is trying to convey the idea that, influence is an important activity. This book does a good job of bringing together key ideas about influence, and how it can be achieved.

The 22 Immutable Laws Of Branding

by Al Ries and Laura Ries

This book is a short one which is packed with examples of major brand’s right and wrong ways of approach towards their branding. It got a lot of valuable insights into branding. It’s an entertaining and thought-provoking read.

The 22 Immutable Laws Of Marketing

by Al Ries and Jack Trout

The book reveals the right marketing strategies. The writing is very crisp and to the point. It can be used as a reference book, whenever you want to brush your knowledge on the fundamentals of marketing.

Arjun Sreedhar

9 books every marketing person should read, marketing books, digital marketing books, business books
9 books every marketing person should read, marketing books, digital marketing books, business books

A Digital Marketing Evangelist. I focus on writing the short, helpful and easy to understand contents.