22 Simple SEO Points for Website in 2021 | A Handwritten Infographic

The following are the SEO main points for a website in 2021. This simple note can be used as an SEO checklist for new websites as well.

1. Use Short URLs: They are simple and direct. Short URLs perform better in SERP.

2. Look for books on online sites related to your product/service: This is one cost-free way of finding a topic and Heading suggestions for your content strategy or website content creation.

3. Word count should be 2000 or more: As a general rule of thumb, try creating content with at least 2000 or more words. This doesn’t mean you should always write 2000 words, but in relevant scenarios, and if the topic is something you can write in deep, try writing as much deep and comprehensive as possible.

4. Target Keyword: The target keyword and its combinations should be there in the Title and first and last 100 words. There should be a flow in the content, don’t stuff keywords.

5. Use power words, numbers, and modifiers in title tags.

6. Use the ‘Check My Links’ chrome extension to find and solve broken links on the website.

7. Delete underperforming pages: Don’t shy away from deleting/re-editing underperforming pages from your website. You can find these pages by simply going into Google Analytics and searching for either ‘worst pages by traffic’ ( You can also search for ‘worst pages by load speed’).

8. Use Reddit and Wikipedia: The outbound links in Wikipedia when you search for your product/service and topics discussed in Reddit are perfect content ideas for you.

9. Link out to authority websites.

10. Content on opportunity Keywords

11. Research for competitor’s high traffic contents and then create a better and comprehensive one: You can also find out which all websites link to that particular topic on your competitor’s content and then reach out to them saying you have written more in-depth content on that topic.

You can use tools like MOZ and Ubersuggest for this.

12. Use hooks for backlinks: Use ‘hooks’ like Data/New Strategy/Case Study/Ultimate Guide etc.

13. On-page SEO

• Title Tags
• H1, H2, and H3
• Meta Title
• Meta description
• Slug
• Alt tags
• Page tags
• LSI Keywords
• External and Internal links

14. Search Intent: Make sure the page/content reflects the search intent you desire.

15. Off-page SEO: Social presence and link building

• Backlinks
• Follow and unfollow links.
• Anchors

Can use ahrefs, Semrush or Ubersuggest

16. Use blog sites for content distribution. E.g., Medium

17. Use Google Search Console

18. Use ‘Answer the Public’ and explodingtopics.com for content Ideas.

19. FAQ: Create content around all the queries you receive from your customers/prospects and leads.

20. Update your current contents periodically (At least once every 3 months)

21. Use AMP

22. Have a Schema strategy